Customize Credit Card
I just saw an advertising from ANZ Bank in SBS TV program. Its about Customize Credit card with your own image or design. Very interesting marketing idea to attract people to sign up with this credit card. Because people always like something which they can customize by them self to suit their taste.
This is what it said in their website :
You can now design your ANZ First or ANZ Access card with an image of your choice. So whether it’s a photo, design or drawing, the way your card looks is up to you. Just upload your favourite photo or design – you can even choose an image from our library.* You don’t need to be an ANZ customer to apply.
and here are the key feature of anz credit card:
- Low annual account fee of $30.
- Visa card acceptance at over 24 million locations worldwide.
- Low 7.99% p.a** balance transfer rate for the first six months.
- Up to 44 days interest free credit on purchases.
- Extended Warranty Insurance and 90-day Purchase Security Insurance#
- Online guarantee
I might try to apply and create my own design using my own photo, but the thing is i got 2 credit cards already. Anyway, its an interesting and smart marketing idea in my opinion , in the very competitive market to grab some customer with this added value.
Here are some example of the customized card :
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Thank u.