Google site link
It looks like that Google will displays Sitelinks if that website is an authority site for the search term. For example, if you search for a “unsw” (University of New south Wales) will give you this result:
What is Google Sitelink?
Google explains the new links on its webmaster pages:
How do you compile the list of links shown below some search results?
The links shown below some sites in our search results, called Sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for.
We only show Sitelinks for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good Sitelinks, or we don’t think that the Sitelinks for your site are relevant for the user’s query, we won’t show them.
At the moment, Sitelinks are completely automated. We’re always working to improve our Sitelinks algorithms, and we may incorporate webmaster input in the future.
How does Google generate Sitelink?
According to Google , the Sitelinks are created automatically. Google uses an algorithm to calculate Sitelinks, so there must be a way to influence that algorithm.
These are several theories on how Sitelinks might be calculated:
- Google might use the Google toolbar to determine Sitelinks. The more often a page is bookmarked the more likely it is that these pages will be used as Sitelinks. For your information, Google’s toolbar can collect a lot of information about a web site.
- Google might track the number of clicks for different results. If a web site gets a lot of traffic for a special keyword then the web site will get Sitelinks on Google’s result page.
- The link architecture of a web site might help. Links at the top of the HTML source of a web site seem to have a better chance to be included as Sitelinks.
It’s hard to tell for sure how Google calculates the new Sitelinks. It’s probably a combination of click data, toolbar data and other factors. If you see thats there is a sitelinks for your web site, then Google has probably classified your web site as an authority site for the search term.
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